Land Rover is one of those brands whose lower-priced models do not meet the volume of its prestige range, in the U.S. In 2004, for instance, twice as many Range Rovers as Freelanders were sold Stateside.

Nonetheless, Land Rover is profitable, making more than $1 billion in 2007, and enjoying a record year, with 226,000 vehicles sold (up 18% on 2006). Sales for the first quarter of 2008 are up by more than 13% over 2007, fuelled by growing sales in emerging markets such as Russia (up 176%) and China (up 224%).

78% of Land Rovers are exported to 169 countries.

The Jaguar/ Land Rover business, owned by India's TATA, employs some 16,000 people, predominantly in the U.K., including some 3,500 engineers at two product development centers in Whitley, Coventry, and Gaydon, Warkwickshire.


Beginning in late-2008, Land Rover vehicles will get a start/ stop system that shuts the engine off when the vehicle is stationary. Meanwhile, Land Rover marketing director Andy Griffths reports that the company is developing a full hybrid system in an attempt to meet upcoming EU CO₂ emissions limits.


With the introduction of the 2007 LR2, all Land Rover models include the three key Land Rover programs.

Terrain Response adjusts the way the engine and transmission react to throttle input, depending on whether the vehicle is in snow; sand; mud, or rocks.


There is little question that the LRX, first shown as a concept at the 2008 North American International Auto Show in 2008, will go into production. It is expected to offer a wide array of personalization options, � la MINI/ Fiat 500.