Having bought Renault's stake in American Motors in 1987, Chrysler launches the Eagle brand with two Americanized cars from La Regie: the Eagle Medallion (a Renault 21), and the Eagle Premier (a considerably restyled Renault 25).

Eagle's mission to to bring import buyers to the Chrysler fold.

The Eagle Premier will attract affluent import buyers. Chrysler fills out Eagle showrooms with a handful of Mitsubishi-designed cars, including the Summit (Mitsubishi Colt/ Mirage), a stop-gap model intended to give Renault Alliance and Encore owners somewhere to go for a few years.

Chrysler is forced by contract to sell the Eagle Medallion (Renault 21) for two years, as a midsize replacement for the 18i.

Later, Chrysler adds the Eagle Talon (Mitsubishi Eclipse) coupé, and one of its vaunted LH cars, the Eagle Vision.


Fallen under DaimlerChrysler in 1998, the Eagle brand closes that same year.


Having experienced an unbelievable turnaround in the first part of the decade, Chrysler in 1987 is convinced that it can do the same for its new charge. With its purchase of AMC comes the Bramalea plant, which builds the Renault Premier, a new car based on Europe's Renault 25. There is also a second, smaller sedan: the French-built Renault Medallion (Europe's Renault 21).

Originally, AMC was to have built two other models on the Premier platform: a station wagon, and a 2-door sport coupé called the Allure.

In purchasing AMC from Renault, Chrysler has agreed to sell a certain number of Premiers and Medallions. However, Lee Iacocca is adamant that a new division be created: "Eagle."

The two cars are subsequently rebadged Eagle Premier and Eagle Medallion.